Crafting and executing strategy : the quest for competitive advantage : concepts and cases

Tác giả: Thompson, Strickland, Gamble
NXB:Boston : McGraw-Hill/​Irwin, c2007.
ISNB: 0071103171
ISNB: 0071107576
9780071107570
9780071103176
Ngôn ngữ: Tiếng Anh
Tình trạng: Sách tốt, khổ 20X25

• Part I. Concepts and Techniques for Crafting and Executing Strategy
• Section A: Introduction and Overview
• Ch.1. What Is Strategy and Why Is It Important?
• Ch.2. The Managerial Process of Crafting and Executing Strategy
• Section B: Core Concepts and Analytical Tools
• Ch.3. Evaluating a Company's External Environment
• Ch.4. Evaluating a Company's Resources and Competitive Position
• Section C: Crafting a Strategy
• Ch.5. Five Generic Competitive Strategies - Which One to Employ?
• Ch.6. Supplementing the Chosen Strategy: Other Important Strategy Choices
• Ch.7. Competing in Foreign Markets
• Ch.8. Tailoring Strategy to Fit Specific Industry and Company Situations
• Ch.9. Diversification: Strategies for Managing a Group of Businesses
• Ch.10. Strategy, Ethics, and Social Responsibility
• Section D: Executing the Strategy
• Ch.11. Building Building an Organization Capable of Good Strategy Execution
• Ch.12. Managing Internal Operations: Actions That Promote Better Strategy Execution
• Ch.13. Corporate Culture and Leadership: Keys to Good Strategy Execution.
• Part II. Cases in Crafting and Executing Strategy
• Section A: Crafting Strategy in Single-Business Companies
• 1. Whole Foods Market in 2006: Mission, Values, Strategy
• 2. Oliver's Market
• 3. JetBlue Airways: Can It Survive in a Turbulent Industry?
• 4. Competition in the Golf Equipment Industry in 2005
• 5. Dell, Inc. in 2006: Can Rivals Beat Its Strategy?
• 6. Competition in the MP3 Player Industry in 2005
• 7. Apple Computer in 2006
• 8. Netflix versus Blockbuster versus Video-on-Demand
• 9. easyCar.com
• 10. Smithfield Foods' Vertical Integration Strategy: Harmful to the Environment?
• 11. Zoës Kitchen: Making Cents of the Fast-Casual Dining Industry
• 12. Krispy Kreme Doughnuts in 2006: Is A Turnaround Possible?
• 13. Kodak at a Crossroads: Making the Transition from Film-Based to Digital Phogotraphy
• 14. Adam Aircraft
• 15. KRCB Television and Radio: The Canary In The Coal Mine?
• 16. Western States Insurance Agency
• 17. ebay: Facing the Challenge of Global Growth
• 18. Google in 2006: Can the Strategy Support the Lofty Stock Price?
• 19. Copperfield Books Inc.
• 20. Harley-Davidson in 2004.
• Section B: Crafting Strategy in Diversified Companies
• 21. Adidas: Will Restructuring its Business Lineup Allow it to Catch Nike?
• 22. Procter &​ Gamble's Acquisition of Gillette
• Section C: Executing Strategy and Strategic Leadership
• 23. Robin Hood
• 24. Dilemma at Devil's Den
• 25. Wal-Mart Stores, Inc. : Combating Critics and Sustaining Growth
• 26. Outback Steakhouse
• 27. Moses at the Red Sea
• 28. Implementing Strategic Change: Monica Ashley's Experience
• 29. Starbucks Global Quest in 2006: Is the Best Yet to Come?
• 30. Leadership at TDC sunrise: "Always a Smile" or "Communication is Life"?
• Section D: Strategy, Ethics, and Social Responsibility
• 31. Merck and the Recall of Vioxx
• 32. Kimpton Hotels: Balancing Strategy and Environmental Sustainability
• 33. Monsanto and the Genetic Engineering of Agricultural Seeds.