Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

Publisher: Berrett-Koehler Publishers, Incorporated

Publication Date: 2003-10-11

Pages:148

ISBN: 9781576752722

Language: English

Genre: Business & Economics

Giá bìa: US $14.95 - Giá bán 150,000

Be Your Own Brand offers readers a compelling personaldevelopment tool to help them succeed by building andusing unique "branded" relationships throughout theirlives. A brand is a relationship, not a statement. It's aspecial type of relationship fueled by a strong beliefsystem and tied to an emotional connection. Companies andproducts with strong brands are always the mostsuccessful in their industry. Strong, enduring personalrelationships have many of the same qualities of abusiness-related brand. This book uses the provenbusiness axiom of brand equity as a basis to demonstratethe importance of relationships to drive personalsuccess. Success is defined by each individual's beliefsystem. In an accessible and personal style, Be Your OwnBrand presents this compelling, novel approach topersonal relationships, which is based on proven businesspractices of building loyal relationships with consumers.