Advertising and promotion an integrated marketing communications perspective
		
		
 
		
				
					Advertising and promotion an integrated marketing communications perspective 
- George  E. Belch & Michael  A. Belch - NXB Mc Graw Hill 2004 , 842 trang, khổ 14x24cm.
Sách in màu trên giấy couche . Bìa mềm, ruột tốt.